第四届“卓越杯”智能媒体作品大赛征稿启事
随着人工智能、大数据等技术应用的快速发展，智能媒体逐渐成为社会的基础设施和操作系统，也为新闻传播专业的青年学生提供了施展才华的舞台。上海大学新闻传播学院继续携手澎湃新闻、封面传媒，共同打造第四届上海国际大学生智能媒体节，同时继续依托“卓越杯”智能媒体作品大赛这一平台，激发广大学生了解智能媒体的兴趣和参与实践创新的热情，为培养新时代卓越新闻传播人才创条件、造氛围、搭平台。
2022年恰逢党的二十大胜利召开，期待年轻人以智媒为舞台，以青春为旋律，致敬青春，勇敢追梦，共同书写新时代华章。因此，第四届“卓越杯”智能媒体作品大赛将以“致敬青春，闪耀新时代”为主题，聚焦红色基因、时代力量、青春种子、生命印痕，面向海内外大学生广泛征集音视频、图文、纪实报道和交互新闻等融媒体作品，记录社会发展，汇聚青春力量，讲述传递时代强音，为庆祝中国共产主义青年团建团百年和迎接党的二十大献礼。
我们期待你用镜头和笔丈量这个时代的发展，我们期待你用心讲述那些曾经令你动容的故事。
组织机构：
主办单位：澎湃新闻、封面传媒、上海大学新闻传播学院
承办单位：上海大学新闻传播学院、上海大学闳约书院
参赛对象：
全国各类高等院校在校全日制本科生、研究生、留学生均可参加。
命题单元：
参赛作品必须按照大赛组委会统一指定的命题进行创作，大赛围绕红色基因、时代力量、青春种子、生命印痕主题设立四个命题单元。
红色基因：上海是党的诞生地和初心始发地，红色基因深深融入城市的血脉。她是新文化运动的承接地，是中国共产党的诞生地，早期中央领导机构的所在地、早期工人运动的发祥地，既是思想文化战线的主阵地，又是隐蔽战线斗争的聚焦地。传承红色基因，探访红色记忆，讲好上海故事，一起感受你眼中的初心始发地。
时代力量：百年风雨兼程，世纪沧桑巨变。在中国共产党领导下，中国发生了翻天覆地的变化。无论在城市还是在乡村，无论在天南还是在地北，我们的生活越来越美好。身处这样的时代，我们可以冲破任何困境，我们可以永远充满希望。记录和展现新时代下祖国、社会、家乡、群体和个人的发展变化，一起感受这个时代的蓬勃力量。
青春种子：青春是一粒种子。它小小的身躯，却受得住寒冬的磨砺。它低低的茎秆，却顶得住巨石的压力。因为它知道，只要积蓄力量，来年春天它就会冲破土壤，沐浴着阳光生长，绽放出最美的篇章。身边的青春故事、榜样力量，我们一起传递青春梦想。也或许你就是青春故事的主角，带来属于你的追梦足迹。
生命印痕：生命是人世间最弥足珍贵的礼物。每个人都在用每一分每一秒、每一件事、每一个行动、每一句言语留下自己的生命印痕。在这些深深浅浅的印痕里，既有波澜壮阔的生命篇章，亦有平凡人的生命故事。让我们一起感受和抚摸生命的印痕。
作品类别：
1、平面类
主要为海报、漫画、摄影作品等形式。
（1）海报作品规格，尺寸不限，分辨率为300dpi；作品格式：JPEG、PNG、JPG、GIF。
（2）摄影作品须为数码图片，图片格式为JPEG、PNG、JPG，图片文件不小于2M，组照在4至8张以内。
2、音视频类
主要为动画作品、短视频作品、广播作品。
（1）动画作品要求：
创作方式及制作软件不限，时间3分钟以内，系列作品不得超过3件，成片以swf格式或flv格式上传。
（2）短视频作品要求：
作品为纪实类短视频（1分30秒到8分钟），视频支持横、竖屏格式，拍摄工具及制作软件不限，尺寸不限, 画质要求360P及以上，文件大小不得超过4G。成片以 MP4、MOV、MKV格式上传。
（3）声音作品要求：
声音作品时长不超过3分钟，以MP3格式提交。
3、报道类
主要为数据新闻、图文报道作品。
（1）数据新闻作品要求：
可以采用图片、视频或网页等载体，主要内容必须从数据中挖掘，以数据驱动。图片格式为JPG、GIF或PNG；视频解析度不得低于360P，视频格式为MKV、MOV或MP4；静态图文格式为PDF；多媒体网页作品提交网址，无需提交源代码。
（2）图文报道作品要求：
要求为图文紧密结合的新闻作品，适合新媒体推送。要求提交图文作品链接及PDF，如果链接内图片有压缩，则请附上原图，图片和文字均须为原创。
4、互动类
主要H5、场景互动程序等作品。
（1）线上互动类作品要求：
创作平台由创作者自由选择，可使用第三方制作平台，亦可自己编码。作品分辨率要适合手机屏幕尺寸，即默认页面宽度640px，高度可以为1008px、1030px，页数不多于15页。作品需提交作品发布后的链接及二维码。
（2）场景互动类作品要求：
以 H5 文件形式加以演示说明，并提交作品链接。
参赛须知：
1、参赛作品所含素材内容及主题思想必须积极向上，不得含有或隐含或影射反动言辞论调等违规、违法内容。
2、参赛者所提交的参赛作品所包含的内容不存在任何版权纠纷，不构成对其它任何第三方权利的侵犯，如因此产生的侵权或其它纠纷，参赛者应当自行全面解决并承担全部责任。
3、报送的每一件作品必须提供作品电子文件和电子版参赛作品报名表，并以附件形式发送至组委会邮箱，附件命名格式为“命题-作品类别-参赛人-作品名称”，如：“‘红色基因’单元-平面类-张三-《初心》”。
4、集体创作的作品作者最多不得超过 5 人，并在报名表作者信息一栏填写第一作者信息，其他作者姓名填入团队成员一栏。
5、为保证大赛公平，作品展示部分不得出现院校、科系、姓名或其他特殊标记。
6、作品应为2021年9月1日后创作的作品。
7、所有递交作品不予退还，请参赛者自留备份。
8、所有参赛作品均须严格遵循上述全部要求，否则视为无效作品。
提交方式：
参赛人员须填写报名表，以学校或个人为单位于2022年10月18日24:00前将作品与报名表统一发送至组委会邮箱：sh_smartmedia@163.com（作品直接使用邮箱附件发送即可，请勿使用网盘链接提供作品）。
报名表下载地址：https://pan.baidu.com/s/1tk5RnJb1SU0-9Kjd5DsluQ 提取码：1234
截稿时间：
即日起至2022年10月18日
联系方式：
第四届“卓越杯”智能媒体作品大赛组委会秘书处
地址：上海市静安区广中路788号上海大学行健楼1034室
邮编：200072
联系人： 栾丽 （电话：15552129205）
包志远（电话：17863904090）
蔺佳心（电话：15210112379）
The Fourth “Cup of Excellence” Intellectual Media Works Competition Call for papers
With the rapid development of artificial intelligence, big data and other technology applications, intellectual media has gradually become the infrastructure and operating system of society. The intellectual media also provides a stage for young students majoring in journalism and communication to exploit their talents. The School of Journalism and Communication of Shanghai University (SJC) continues to work together with The Paper and Cover News to create the 4th Shanghai International College Students’ Intellectual Media Festival. At the same time, relying on the platform of the “Cup of Excellence” intellectual media works competition, the SJC spares no effort to stimulate the students’ enthusiasm for participating in innovation and practice in the field of intellectual media. In order to create conditions, atmosphere and platform for cultivating outstanding talents of journalism and communication in the new era.
On the occasion of the 20th National Congress of the Communist Party of China（CPC）in 2022, we are sincerely hoping that the young students can pursue their dreams and write the grand chapter of the new era all together. Therefore, the 4th “Cup of Excellence” Intellectual Media Works Competition will take the ‘Honor Youth and Shine a New Era’ as the theme, and focus on four different topics, which are: Red Story, Power of Era, Seeds of Youth, and Imprint of Life. It will widely collect audio, video, graphic, documentary coverage, interactive news and other convergence media works from college students at home and abroad. We hope to record social development, gather the power of youth, and exert the most powerful voice of the time, as well as to celebrate the centenary of the founding of the Communist Youth League of China and to dedicate to the 20th National Congress of the Communist Party of China.
We expect you to record the development of this era, and telling the stories that have moved you.
Organization Unit
Host unit: The Paper, Cover News, School of Journalism and Communication of Shanghai University
Organizer: School of Journalism and Communication of Shanghai University, Hongyue College of Shanghai University
Participants:
full-time undergraduate, graduate and international students of colleges and universities nationwide
Theme:
The entries must be created in accordance with the theme designated by the competition organizing committee. The competition has four topics: Red Story, Power of Era, Seeds of Youth, and Imprint of Life.
Red Story: Shanghai is the birthplace of the Party. The tradition of red culture is deeply integrated into the city’s blood. It is the place where the New Culture Movement and the early workers’ movement was undertaken. Inherit the tradition of red culture, we come together to trace the red memories and tell the story of Shanghai.
Power of Era: A hundred years of trials and hardship, a century of great changes. Under the leadership of the Communist Party of China, radical changes have taken place in China. Whether in the city or countryside, whether in the South or North, our life is getting better and better. In such an era, we can break through any difficulties, and we can always be full of hope. Please record and show the development and changes of the motherland, society, hometown, groups and individuals in the new era. Let us feel the vigorous power of the era together.
Seeds of Youth: Youth is a seed. Its small body can withstand the grinding of winter. Its stem can withstand the pressure of huge boulders. Because it knows that as long as it accumulates strength, it will finally break through the soil, grow in the sunshine, and beautifully bloom in the upcoming spring. With the youth stories and the force of example around, we pass on our dreams of youth together. Maybe you are the protagonist of the youth story, please bring your own dream to follow your footprints.
Imprint of life: Life is the most precious gift in the world. Every minute, every second will leave one’s own life imprint. In these deep and shallow imprints, there are not only magnificent chapters of life but also life stories of ordinary people. Let’s feel and touch the imprint of life together.
Categories of works:
1、Graphic works
Mainly in the form of posters, cartoons, photography, and others.
(1) The specification and size of poster works are not limited; the resolution is 300dpi; work format: JPEG, PNG, JPG, GIF.
(2) The photographic works must be digital pictures; picture format is JPEG, PNG, JPG; picture file should be no less than 2M; group photos should be within 4 to 8 pieces.
2、Audio and video works
Mainly in the form of animation works, short video works and radio works.
(1) Animation work requirements:
All creation method and production software are permitted; works should less than 3 minutes; the series of works should not exceed 3 pieces; the work should be uploaded in SWF or FLV.
(2) Short video work requirements:
The work should be a short documentary video (form 1 minute 30 seconds to 8 minutes); both horizontal and vertical screen formats are supported; all kinds of filming tools and production software are permitted, and the video size is not limited. The video quality must be 360P or above, file size must not exceed 4G; the work should be uploaded in MP4, MOV, or MKV format.
(3) Sound work requirements:
Sound work should be no more than 3 minutes and submitted in MP3 format.
3、Report works
Mainly in the form of data journalism work and graphic report work.
(1) Data journalism work requirements:
It can be in the form of pictures, videos or web pages, etc. The main content must be mined from the data and be driven by data. The image format is JPG, GIF, or PNG; video definition must not be less than 360P, the video format is MKV, MOV, or MP4; the static graphic format is PDF; multimedia web page works submitted URL; there is no need to submit source code.
(2) Graphic report requirements:
The graphics and text of the news work should have a close combination, which is suitable for being presented by new media. It is required to submit the graphic work with link and PDF format. If the image in the link is compressed, please attach the original image, both the image and the text must be original.
4、Interactive works
Mainly in the form of H5, scene interactive programs, and other works.
(1) Online interactive work requirements:
The platform is freely chosen by the creator, who can use a third-party production platform or code by the creator himself/herself. The resolution ratio of the work should be suitable for mobile phone screen size, i.e., the default page width is 640px, the height can be 1008px and 1030px; the number of pages should not be more than 15. The work should be submitted with a link and QR code after it is released.
(2) Scene interactive work requirements:
Demonstrate it as an H5 file and submit a link to your work.
Entry Instructions:
1. The content and theme of entries must be positive and must not contain, imply, or insinuate reactionary rhetoric or illegal content.
2. The content of the entries submitted by the participants should not have any copyright disputes and should not constitute an infringement of the rights of any other third party. If any infringement or other disputes arise, as a result, participants should solve the problem by themselves and take full responsibility.
3. Each work submitted must provide electronic files of the work and an electronic version of the entry form, and send it by email to the organizing committee in the form of an attachment named “theme - category of work - participant - the name of work”, such as: “Red Story - Graphic work - Zhang San - Original Aspiration”.
4. The maximum number of authors of collective works should not exceed 5 participants per group, and the first author information should be filled in the column of author information in the entry form, and the names of other authors should be filled in the column of group members.
5. To ensure the fairness of the competition, no institution, department, name, or other special marks are allowed to appear in the work.
6. The work should be created after September 1, 2021.
7. All submitted works will not be returned, please keep your own backup.
8. All entries must strictly follow all the above requirements, otherwise, they are considered invalid.
Submission Method:
Participants must fill in the registration form and send it with the works to the organizing committee before 24:00 on October 18, 2022 in the name of schools or individuals. The email of the committee is sh_smartmedia@163.com. (Works can be sent directly using the email attachments, please do not use the link of cloud to provide works).
Entry form download address: https://pan.baidu.com/s/1tk5RnJb1SU0-9Kjd5DsluQ Code: 1234
Deadline:
From now until October 18, 2022
Contact information:
Secretariat of the Organizing Committee of the 4th “Cup of Excellence” Intellectual Media Works Competition
Address: Room 1034, Xingjian Building, Shanghai University, 788 Guangzhong Road, Jing ’an District, Shanghai
Postcode: 200072
栾丽 |
Luan Li |
（Tel:15552129205） |
包志远 |
Bao Zhiyuan |
（Tel:17863904090） |
蔺佳心 |
Lin Jiaxin |
（Tel:15210112379） |
Contacts:
